Social Media Manager

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get!

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About Euc

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We're Making Good Health Last a Lifetime

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More than 1 billion people globally live with obesity, a significant leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

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Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

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• We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

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What’s next?

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In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem.

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We’re building the world’s largest international digital healthcare company. This will be highly challenging, very rewarding and the adventure of a lifetime, working with the best operators you will ever encounter.

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If that gets you excited, let’s talk!

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About the role (What you'll be doing)

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In this role, you’ll own our social media strategy end to end - developing and executing content, channel, and engagement plans that drive audience growth and tie directly to our brand goals. You’ll be hands-on in producing standout content, from filming and editing short- and long-form videos to creating thumb-stopping reels and static posts. Just as importantly, you’ll be the voice of our brand across social platforms, engaging with communities, sparking conversations, and building a positive, trusted presence. Success will be measured not just by reach and engagement, but by how social impacts brand perception and digital performance. You’ll work closely with growth, product, SEO, and PR to make sure our content amplifies broader initiatives and feels fully connected across the business.

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About you (Who you are)

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1. You have 3-5 years of experience in organic content strategy and social media marketing.
2. You know the ins and outs of Facebook, Instagram, TikTok, and YouTube, and stay on top of platform best practices
3. You’re a visual storyteller with hands-on skills in video production, photography, and editing (Adobe Premiere Pro, CapCut, Final Cut Pro, Canva)
4. You’re confident using analytics tools to track performance and optimise content for growth
5. You understand how to build and grow communities, and know how to tap into UGC and influencer partnerships
6. You bring an understanding of SEO for social content to improve reach and discoverability
7. You can plan strategically, manage calendars, and deliver campaigns that drive measurable impact
8. You thrive working cross-functionally, keeping projects moving in a fast-paced environment
9. You love creative problem-solving and jump on new trends with curiosity and agility

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Why you should join Euc

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1. Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
2. We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
3. We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows. We're championing the next generation of talent – Euc has been recognised in Hatch's Hotlist as a top employer in Australia, as rated by Gen Z.
4. We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
5. We play as hard as we work - You’ll experience our frequently catered wellness themed talks, exercise classes, Whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop parties…we know how to let our hair down!
6. We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Program

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‍At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.