SEO Manager

About Eucalyptus

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We’re making good health last life a lifetime.

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health. Founded in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

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We are also the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

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Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• Globally, grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb.
• Grew from 5,000 to ~40,000 patients in the UK alone, and received selective NICE endorsement to provide service to the NHS
• Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025

Our goal for the next 3 years:

• We aim to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

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We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

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About the role (What you’ll be doing)

• Create and execute SEO strategies that leverage data analytics and focus on increasing organic search visibility and driving targeted traffic globally, including localised versions of our websites.
• Proactively identify improvements in website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
• Develop and implement Conversion Rate Optimization (CRO) strategies to enhance user engagement and maximise the impact of our SEO efforts. Design and run SEO tests and experiments to validate hypotheses and improve search rankings.
• Collaborate with the Brand & Communications team to manage off-page SEO efforts to build a high-quality backlink profile to improve domain authority and organic traffic.
• Collaborate cross functionally to ensure that all new and existing web content aligns with SEO best practices and overall strategy.
• Stay abreast of the latest SEO developments, search engine algorithm updates, and best practices to continually refine and improve strategies.
• Track SEO metrics, assess campaign effectiveness and use this data report regularly on SEO performance and to inform and refine future strategies.
• Evangelise SEO within the business while mentoring and developing other members of the SEO team on their technical skills.

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About you (Who you are)

• 5+ years of SEO experience, with a strong track record in driving traffic growth and customer acquisition across Google and non-Google platforms.
• In-depth knowledge of search engine algorithms, ranking factors and SEO best practices, especially as they relate to zero-click search optimisation and adapting to AI-powered search landscapes.
• Proficiency in SEO automation and tools like GA4, Search Console, SEMrush, Hotjar, ScreamingFrog or similar tools.
• Experience with international SEO and management and implementation of hreflang tags across multiple markets.
• Familiarity with different CMS, particularly Webflow.
• Experience in SEO attribution modeling, proving the impact of organic search on revenue.
• A keen interest in learning about health and wellness.

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Why you should join Euc

1. Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
2. We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
3. We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows. We're championing the next generation of talent – Euc has been recognised in Hatch's Hotlist as a top employer in Australia, as rated by Gen Z.
4. We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
5. We play as hard as we work - You’ll experience our frequently catered wellness themed talks, exercise classes, Whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop parties…we know how to let our hair down!
6. We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Program

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At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.