Paid Search Lead, Germany

About Eucalyptus

We’re making good health last life a lifetime.

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 5,000 to ~40,000 patients in the UK alone, and received selective NICE endorsement to provide service to the NHS
• 5x’d our German patient base in 2025 alone

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About The Role (What you’ll be doing)

We are seeking an exceptional Google suite expert to lead and own our aggressive search channel growth in Germany. The lead will drive successful search marketing campaigns across Google’s ecosystem, leveraging deep expertise in all current Google products—including advanced campaign types. If Google Search is your arena, you’ve mastered working in regulated industries, and the thought of deploying seven-figure budgets each month excites you — we want to meet you.


You will:

• Own the Google Search growth strategy for Germany, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
• Stay ahead of the curve — monitor new Google features, products, betas, and policy changes, especially in regulated environments like healthcare.
• Lead A/B and multivariate landing page tests, translating performance data into actionable optimisation.
• Work closely with design, analytics, and development teams to boost CTR, CVR, and ROAS.
• Analyse competitors, find growth gaps, and implement world-class bidding and targeting strategies.
• Monitor performance with Google Analytics, Search Console, and Looker Studio, providing clear and data-rich reporting.
• Partner with Allocation & Performance Managers to define budget allocations, and with our Growth Lead to execute market-winning strategies.
• Build a culture of experimentation and iteration — embedding testing into every layer of our marketing and product approach.
• Collaborate with cross-functional stakeholders, including product, engineering, design, and marketing, to align on testing priorities and ensure seamless execution.

About You (Who We’re Looking For)

• 4+ years in search/paid media and hands-on Google campaign management.
• Deep understanding of Google Ads (including Performance Max), product ecosystem, and analytics tools.
• Proven experience planning, executing, and interpreting landing page experiments.
• Analytical mind, creative problem-solver, and effective communicator.
• Comfortable in highly regulated industries (e.g., healthcare, pharma, insurance) and understand the nuances of compliance.
• Ability to form data-driven hypotheses, define success metrics, and clearly communicate test results and recommendations to stakeholders.
• Attention to detail, curiosity, and a growth mindset — always looking for ways to improve the user journey and drive better outcomes.
• Experience in D2C, consumer, or subscription-based businesses is essential — you understand how to optimize for acquisition, retention, and lifetime value while balancing the challenges that come with advertising in the healthcare space.
• Strong communication skills in German and English, both written and verbal; able to clearly present ideas, test outcomes, and insights to cross-functional teams.
• A deep understanding of German consumer behavior, with the ability to localize strategies and messaging for maximum impact in the German market.
  

So Why Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• You’ll be part of the pioneering German Eucalypts - You’ll be a big part and influence in building and establishing Euc’s local identity and culture as a company.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews. We’re committed to helping every Eucalypt reach their full potential.
• We offer a range of benefits, including:
  • Your own stake in the business with our employee options program
  • 50€ wellness benefit monthly (for gym, classes, therapy, anything that supports your physical or mental wellbeing)
  • Branded merch
  • Regular team events and dinners
  • 25 days holiday + bank holidays
  • Hybrid working (2 days in office per week) in Berlin

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.