Paid Search Lead

About Euc

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We’re making good health last a lifetime

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More than 1 billion people globally live with obesity, a significant leading indicator of many preventable chronic diseases such as diabetes and heart disease.

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Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

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Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

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Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

• We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

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What’s next?

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In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem.

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We’re building the world’s largest international digital healthcare company. This will be highly challenging, very rewarding and the adventure of a lifetime, working with the best operators you will ever encounter.

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If that gets you excited, let’s talk!

About the role (What you’ll be doing)

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We’re looking for an exceptional Google suite expert to lead and own our search channel growth in the UK. You’ll be responsible for scaling performance across the Google ecosystem, leveraging deep expertise across all Google products — from Search to Performance Max — to drive sustainable, compliant growth in one of the UK’s fastest-growing digital health brands.

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If you’ve mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.

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You will:

• Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail.
• Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising.
• Lead A/B and multivariate landing page testing, turning performance data into actionable insights.
• Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS.
• Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies.
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results.
• Work closely with Allocation & Performance Managers on budget allocation and with the Growth Lead to execute market-winning strategies.
• Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel.
• Collaborate cross-functionally with product, marketing, and design teams to ensure consistent messaging and execution.

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About You (Who We’re Looking For)

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Requirements

• 4+ years in search or paid media, with deep hands-on experience managing Google campaigns.
• Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max).
• Proven track record planning, executing, and interpreting landing page experiments.
• Highly analytical mindset with strong attention to detail.
• Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks.
• Proven ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders.
• Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value.
• Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent.
• Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations.

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Nice to have

• Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways).
• Experience scaling search in multi-market or global organisations.
• Comfort using first-party data to optimise creative and bidding strategies.

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So, why join Eucalyptus?

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• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly to deliver high-quality outcomes faster than anyone else. Helping impact patients’ lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high, and our work ethic is strong. You’ll get to stretch yourself every day, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • Newly opened HQ in vibrant Old Street, designed for focus and collaboration
  • A flexible hybrid setup: 3 days a week in our Old Street office
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after-school sport, clubs, cycle kick-offs, and seasonal parties. We had our winter social in Paris last year! 🇫🇷
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @eucalyptus.health

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At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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