Lead Lifecycle Copywriter

About Euc

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We’re making good health last a lifetime

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More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

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Eucalyptus (or 'Euc' for short) is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team. It is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health. These clinics create one ecosystem designed to make good health last a lifetime. 🌿

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Our published clinical research on Juniper demonstrates that patients in our program are 4x as likely to lose significant weight through their course of treatment. For our other clinics, we apply the same evidence-based philosophy of combining medical science, personalised care, and behavioural insights to improve patient outcomes**.**

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Since launching, we’ve grown fast to support millions of patients. In the last 12 months…

• Globally, grew revenue by >130% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree (early backers of companies like Canva, Stripe and AirBnb)
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 4,000 to ~40,000 patients in the UK, and received selective NICE endorsement to provide service to the NHS
• Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025

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What’s next?

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Our goal for the next 3 years is to be supporting 1 million patients globally - to live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

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We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with.If that gets you excited, let’s talk.

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About the Role (What you’ll be doing)

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You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your copy will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

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This isn’t just about writing fast or writing pretty. It’s about writing copy that performs - built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human.

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
• A/B test your work and optimise it using data and best-practice techniques
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience
• Unlock your time by building AI into your approach

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What's next?

• You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
• You’ve written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
  • Specific experience with landing page optimisation, email marketing, and UX writing preferred
• You’re a sharp, empathetic writer who can balance clarity with persuasion
• You’re experienced with AB testing and are energised by data, feedback, and iteration - you see every word as testable and every result as a learning opportunity
• You have a strong sense of ownership, you’re curious, and you believe that collaboration and feedback leads to better outcomes
• You’re efficient, and can identify what matters most in ambiguous situations

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Nice-to-haves (but not deal-breakers)

• You have experience mentoring junior writers and uplifting writing quality across a team
• You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
• You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging

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Why you should join Euc

• Our teams are incredibly passionate - Work with high-performing teams who care deeply about our patients. Expect ownership in tackling meaningful challenges, and receive feedback that helps you grow.
• We move at incredible speed - Build, test, and learn outside of your comfort zone alongside curious, driven teammates.
• We will invest in your career - Get access to learning budgets and mentorship from leaders across Australia, the UK, Germany, and Japan, and collaborate with top-tier teams from the Philippines and South Africa. You’ll also gain global experience with opportunities to move across teams, explore new markets, and travel between them. Recognised in Hatch's Hotlist as one of Australia's top employer (voted by Gen Z’s!), we’re proud to grow the next generation of talent from early career professionals to global leaders.
• We are all owners - Equity for everyone means you share in our success and your ideas will be valued regardless of your role.
• We play as hard as we work - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
• We’ll have your back - Receive support at every stage of life and career through our generous parental and miscarriage leave, to health, professional development, and personal days, and our Employee Assistance Program.

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At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.