Head of Marketing Analytics & Measurement, UK

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioral change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalizing the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What You’ll be Doing)

We’re hiring a Head of Marketing Analytics & Measurement to lead how we track, analyse, and improve our marketing performance across all brands and markets.

This is a senior, hands-on IC role for someone who blends marketing intuition with analytical precision — a measurement architect who understands how performance media really works, and how to make it work better.

Your job is to give our global marketing teams the clarity and confidence to spend better.

You’ll design and own our global measurement framework — from attribution and incrementality to MMM, test design, and dashboarding — so we can spend smarter, reduce waste, and improve contribution margin across markets.

This means:

• Setting the global measurement strategy for paid, owned, and earned channels
• Building and enforcing attribution standards across AU/UK/DE/JP
• Overseeing our tooling stack — GA4, GTM, Looker, BigQuery, Paramark, MMM, Metabase
• Owning relationships with analytics partners (e.g. Paramark, geo-testing vendors)
• Collaborating closely with performance and conversion marketers to embed best-practice testing and measurement
• Writing and maintaining playbooks — so we learn and improve systematically
• Supporting strong signal health (CAPI, UTM, server-side tracking, etc.) in partnership with our Head of Analytics and engineers
• Building and maintaining dashboards (or guiding those who do) to give execs and marketers visibility into what matters
• Advising on media planning and channel allocation with data-driven recommendations
• Providing thought leadership on incrementality, lag effects, cohort analysis, and contribution-based metrics

You’ll work as part of the Global Performance team, reporting to the Global Head of Performance, and collaborating with performance leads, creative strategists, local growth teams, and data/engineering partners.

This is not a role for someone who just pulls reports. This is for someone who can build the measurement infrastructure that drives smarter decisions — and make our marketing meaningfully better.

About you (Who you are)

You’re an analytical leader who knows marketing — and a marketing leader who knows analytics.

You understand how spend turns into results, and how to design systems that uncover what’s truly incremental. You’re comfortable working across teams, across markets, and across messy data sets — and you bring the rigour, curiosity, and communication skills to make complexity actionable.

You’ll likely bring:

• 8–12+ years in marketing analytics, measurement, or data strategy roles
• Fluency in SQL and experience building dashboards (Looker, GA4, Metabase, or similar)
• Experience setting up or managing MMM models (e.g. Paramark, Google Meridian, in-house regression)
• Knowledge of geo-testing, holdouts, brand lift, and other incrementality tools
• Strong understanding of attribution frameworks — including their limits and tradeoffs
• Experience partnering with performance teams to improve CAC, LTV, and conversion
• Confidence building and communicating data models to non-technical teams
• Experience owning analytics tools and implementation (GTM, GA4, CAPI, etc.)
• Bonus: Experience in DTC, health, or regulated categories
• Bonus: Experience with cross-market orgs (EU/UK/AU/JP) or complex media budgets

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth. We’re not here to chase perfect CTRs or vanity metrics. We’re here to grow the business — by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker. We make bolder bets. And we don’t waste months on “safe” campaigns that never move the needle.

• Creative wins. We don’t have exclusive access to channels, so great storytelling is how we stand out and earn attention.
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on.
• Ad buying is problem solving. Whether it’s fixing a leaky funnel or finding the next unlock — curiosity is our superpower.
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we’re ruthless about what we let run.
• Data is a compass. We ask why, not just what. Trends > daily swings. Insight + action = impact.
• We focus on outcomes, not channels. If Meta works, we scale it. If TV works, we shift spend. No channel loyalty. Just growth.

If you’re excited by the challenge of turning 1 CAD into 5 CAD — and doing it across 5 brands, 4 countries, and millions of customers — this is the place.

Perks and benefits (UK version)

• Hybrid working (3 days/week in our Old Street office)
• Annual professional development budget
• Equity options — so you share in our growth
• 25 days holiday + bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials (our last winter party was in Paris 🇫🇷)
• Your own MacBook, setup, and Euc swag

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team.
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way.
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling.
• We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.