Head of Growth, Germany

About Eucalyptus
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At Eucalyptus (EUC), we’re on a mission to make good health last a lifetime. More than one billion people globally live with obesity a leading cause of preventable chronic diseases like diabetes and heart disease.

Through Juniper, our flagship weight-management brand, we combine GLP-1 medication with personalised nutrition, exercise, and ongoing support from a multidisciplinary clinical team. Our approach makes patients 4× more likely to achieve meaningful weight loss and we’re just getting started.

Our goal: to support 1 million patients globally by 2028 and build Germany’s most impactful digital healthcare service.

About the role
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Eucalyptus is looking for an experienced Growth Leader (f/m/d) to play a pivotal role in building our business in Germany.

As our growth lead, you will inherit a 7-figure annual spend and be responsible for growing that ~5x over the next two years. We have created the leading performance marketing org for digital obesity care in Germany with an ultra lean core team (<5 FTEs) and you will be responsible for ensuring this growth org can support $250m ARR in <2 years.

Germany runs with complete autonomy, which means you will have ultimate control over your budget, allocation decisions, strategy, OKRs and hiring plans. Given this, we are looking for someone with the following traits:

• High velocity and accountability: you are essentially one of the co-founders of the Germany org. We will set you up with the autonomy and incentives of an owner. In exchange we expect you will take full accountability for its growth and will always strive to drive velocity and high performance
• Probabilistic decision making: you’re able to think probabilistically and assess the nature and magnitude of the risks of your decisions. You can make these assessments with appropriate speed (rapidly or considered, depending on magnitude and reversibility) and communicate them to your ELT with appropriate hypotheses, what you need to believe and mitigants. You lead with hypotheses, make decisions based on data and always seek disconfirming evidence
• Natural leader: you understand what is required to lead a team of high performers and you enjoy the process of helping your team grow into the best versions of themselves. Like all great leaders, you are the first to take responsibility and the last to take credit.
• Relentlessly ambitious: You get excited by setting audacious goals, rallying the team to chase after them, celebrating the win, and doing it all over again. You understand that healthcare could be so much better and more accessible for millions of people worldwide, and are excited to relentlessly change the world.
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As the Head of Growth, Germany (f/m/d) you will:
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• Full growth function ownership:
• Channel selection excellence: create and own the channel management and optimisation cadence that 10x’s our initials in <2 years. Find and execute the high impact awareness levers that help us bring more of the German market into telehealth
  • Lead your performance and creative teams to create a repeatable, testable process that generates the next wave of hero campaigns
  • Refine attribution, unlock deeper insights and opportunities, and incorporate Facebook Advanced Analytics into standard analysis and optimization process
• Drive experimentation velocity across the funnel: Identify opportunities to improve conversion metrics, prioritise constantly and improve A/B testing velocity to best in class. We want to fail and learn - fast.
• Lead the way for Germany to become EUC’s best in class marketing machine
  • Share growth learnings with the wider global marketing team and collaborate on testing roadmaps, channel strategies to find synergies.
  • Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
• Invest in Talent: Hire, train, manage and lead a world class marketing team
  
  
  

About You
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• Local Market Experience: Deep knowledge of German consumer behaviour; familiarity with Germany’s digital healthcare landscape is a plus.
• Professional fluency in both German and English is required, with excellent communication skills across both languages.
• You spent 7+ years in growth marketing, digital marketing, or e-commerce - ideally in B2C or healthcare in Germany
• Full P&L Ownership: You will get full ownership and accountability of the marketing budget (currently around EUR 2-4M per month).This isn’t just budgeting and processes, our leaders own every metric for their country from impressions down to CAC.
• Leadership: You will lead a team of functional leaders across acquisition and conversion while working closely aligned with the GM, product, tech and other cross-functional leaders. You are a strong communicator who can influence across disciplines and build trust with diverse stakeholders.
• Talent : You will also be the final decision maker for most hiring and performance decisions within Germany, and are expected to raise the bar as the organisation matures
• You combine analytical strength with creativity: Skilled in using data to diagnose performance, develop insights, and shape strategy. You are confident in reviewing creative work across copy, video, and visual assets – and understanding what drives engagement.
  

Why Join Us
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• Make a real impact help thousands of patients improve their health and quality of life
• Autonomy and ownership manage multi-million-euro budgets and shape performance strategy end-to-end
• Be part of a high-performing, mission-driven team building Germany’s leading digital healthcare brand
• Enjoy flexible hybrid working, with a focus on impact, not presenteeism
• Your own stake in the business through our employee options program
  
  

Diversity and Inclusion

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we celebrate the unique qualities each person brings to our team. We are committed to creating an inclusive environment where everyone feels they belong.

If you require any reasonable adjustments during the interview process, please let us know we are happy to support you.