General Manager, New Verticals

About the role (What you'll be doing)

We’re looking for a GM, New Verticals to lead the end-to-end creation of new health categories - starting with diagnostics, hair loss, menopause, and skincare. You’ll shape early MVPs, design patient journeys, drive go-to-market, and own commercial success.

• Build from zero to one: Own the full lifecycle—from proposition to MVP—testing rapidly with patients and clinicians to create high-trust experiences.
• Launch and scale: Lead go-to-market execution including proposition, content, marketing assets, education and PR, ensuring every launch is high quality, patient-centred, and commercially sound.
• Design exceptional patient experiences: Partner closely with Product, Medical, Marketing, and Ops to build seamless, intuitive journeys that solve real patient problems.
• Shape commercial strategy: Own the P&L for each vertical, defining pricing models, growth levers, and pathways to long-term sustainability.
• Refine and grow: Use data and feedback to iterate fast, improve outcomes, and evolve the model, including identification of new treatment areas.

This is a rare opportunity for a visionary leader to reshape the future of healthcare.

About you (Who you are)

We're looking for a true founder at heart—someone passionate about health and driven by the excitement of building transformative experiences from the ground up. You thrive in early-stage environments, love solving complex problems, and have a proven track record of turning ambitious visions into impactful realities.Skills & Experience

• Proven Commercial + Product Operator (8+ years): You’ve owned strategy and execution for new products or ventures—taking ideas from concept to launch, shaping propositions, and driving adoption in fast-moving environments.
• Passion for health, with experience in health or D2C: You may come from digital health or world-class D2C/subscription businesses, but you’re united by a deep interest in improving people’s health and turning insights into high-trust experiences.
• Builder mentality: You’ve built or scaled something from zero—bringing clarity to ambiguity, moving fast, and balancing scrappy execution with long-term vision.
• Data-driven and outcome-obsessed: You interrogate data, run experiments, and iterate quickly—focusing on the actions that meaningfully improve engagement, satisfaction, and retention.
• Cross-functional leader: You align product, clinical, marketing, and ops around bold goals—driving pace, clarity, and collaboration to deliver high-quality launches.

Behaviours & Attitudes

• Patient-first mindset: You hold yourself to a high bar for clinical quality and empathy, ensuring every vertical we launch genuinely improves patient health and experience.
• Entrepreneurial drive: You’re creative, resourceful, and comfortable navigating uncertainty—but you also bring the structure and follow-through needed to deliver complex initiatives.
• Strategic and tactical balance: You set a compelling vision, but you’re equally willing to dive into the detail to ensure launches land with excellence.
• Curious and growth-oriented: You're intellectually curious and humble. You actively seek new perspectives, adapt your thinking based on evidence, and embrace the learning curve of building in new health domains.

Bonus Points

• Direct experience in health or preventative care (particularly our new business lines)
• Experience working closely with engineering and product design functions
• Successful track record in launching and scaling subscription-based health services
• Experience developing and bringing data-driven health products successfully to market

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.