CRO Lead

About Euc

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We’re making good health last a lifetime

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More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

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Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

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Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

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Since launching, we’ve grown fast to support millions of patients. In the last 12 months…

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• Globally, grew revenue by >150% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 4,000 to ~40,000 patients in the UK, and received selective NICE endorsement to provide service to the NHS
• Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025

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What’s next?

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Our goal for the next 3 years is to be supporting 1 million patients globally - to live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

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We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with.

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If that gets you excited, let’s talk.

What you'll be doing

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Build the experience that transforms how Australians take control of their health.

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Starting treatment isn’t a simple transaction—it’s a decision shaped by emotion, uncertainty, and often, years of hesitation. In healthcare, the real barrier isn’t just process or price—it’s fear, confusion, and a lack of clarity around what comes next.

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As our CRO Lead, you’ll be responsible for building the most thoughtful, effective, and emotionally intelligent conversion journey in the world. This isn’t just a test-and-optimise role—it’s an opportunity to reshape how patients experience care from the very first interaction.

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You’ll uncover what builds trust and what creates hesitation. You’ll design journeys that feel safe, clear, and supportive—helping people move from “maybe one day” to “I’m ready now.” With the right mix of creativity, experimentation, data, and empathy, you’ll turn friction into confidence, and intent into action.

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• Deeply understand our patients and the problem we’re solving for them. Go deep into the science, get hands on with the product, dive into the numbers, speak to patients and our patient-facing teams, leverage our panel of experts, learn from other industries
• Leverage these insights to identify opportunities and prioritise a conversion optimisation strategy and testing plan
• Collaborate with Design, Copywriting, Product and Engineering, Lifecycle analysts, etc. to execute each test to a high standard and ensure every change aligns with brand, tech, and clinical requirements
• Track and report key metrics and test outcomes, and iterate your strategy accordingly
• Analyse test outcomes, communicate results, and iterate your strategy accordingly
• Build a culture of rapid experimentation, continuous learning, excellence, curiosity, and deep patient empathy
• Continuously improve and scale the team’s CRO processes

What sets you apart

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• You have between 3-5 years experience working in either:
  • CRO, experimentation, or growth/product roles
  • A high-pressure environment (law, consulting, investment banking) plus operational experience, preferably in a high-growth digital start-up
• Clear communicator with a creative instinct – You have a sharp eye for copy, UX, and user journeys that convert—not just because they’re functional, but because they speak to how people feel. You instinctively translate insights into high-impact creative or structural changes that address emotional and psychological barriers. You communicate incisively, honestly, and often—able to synthesise complex concepts into clear, compelling narratives that resonate across teams.
• Creative problem-solver and detail oriented: You are highly organised, and not fazed by complex or ambitious problems. You are able to think critically, and break down big goals into smaller workstreams to empower others to act. You can design, manage and scale processes, adapting them as required at the various scales of the operation, and ensure a high degree of accuracy in your outputs. You’re not just solving for logic—you’re solving for human behaviour, and you account for the emotional friction that often shapes conversion in complex decisions.
• Analytical and tool-savvy – You’re highly comfortable with numbers and bring an analytical mindset that turns performance data into clear, strategic recommendations. You know how to identify the right tools for A/B testing, experimentation, and analysis—and you’re confident figuring out how to use them effectively. You’re comfortable building and launching no-code or low-code experiments, and you collaborate with Design and Engineering to scale the winners.
• Craving for curiosity: You are self-motivated to understand the reasons beneath the surface of the numbers. When metrics are off track, you are not satisfied until you have interrogated the system deeply to determine whether the issue is intermittent or persistent and requires thorough evaluation and improvement of the system. When metrics are ahead of track, you seek to understand whether it can be replicated across the business before celebrating the win.

Why You Should Join Euc? (as our CRO Lead)

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• You’ll shape how patients experience care – At Juniper, your work doesn’t just move metrics—it helps people overcome fear, shame, and hesitation to take control of their health. You'll build journeys that make starting easier, faster, and more emotionally supportive.
• You’ll test and ship, fast – We’ve removed the red tape. You’ll have the budget, tools, and stakeholder buy-in to run high-impact experiments and bring big, bold new ideas to life quickly. No long chains of approval. No over-engineered process. Just momentum.
• You’ll join a high-trust, high-autonomy team – We hire smart people and let them lead. You’ll be the go-to expert in your lane, with full accountability and support to drive change across landing pages, messaging, UX, and full-funnel experiences.
• You’ll grow faster than anywhere else – CRO at Euc is at the intersection of product, performance marketing, creative, and patient psychology. You’ll stretch your skills daily, get regular feedback, and be supported with a professional development budget and mentorship. We're championing the next generation of talent – Euc has been recognised in Hatch's Hotlist as a Australia's top employer, as rated by Gen Z's.
• You’ll have real ownership – We’re all shareholders at Euc. You’ll receive equity and have a genuine voice in the direction of the brand. You’ll feel the weight—and the reward—of driving business and patient outcomes.
• You’ll do meaningful work, surrounded by people who care – Our team is passionate, sharp, and deeply motivated by patient impact. You'll collaborate with brilliant designers, engineers, clinicians, and marketers who want to win and do good.
• You’ll enjoy the ride along the way - You’ll experience our frequently catered wellness themed talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop parties…we know how to let our hair down!
• You’ll be supported when it matters most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme.

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