Creative Strategist (Pilot)

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Our Growth Story:

130% YoY revenue growth and 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
Scaled to over 100,000 monthly active patients across our weight-management program.
Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
Tailored our offering to over 5,000 patients in Germany and Japan

About the role (What you’ll be doing)

Pilot is Eucalyptus’ men’s health brand — tackling issues like ED, PE, hair loss and weight loss through science-backed treatments and unfiltered conversations.

Our mission: Pilot backs men to take action and be the best version of themselves.

We cut through the awkwardness with real talk, bold creative, and content that gets men to take action on their wellbeing.

Leverage performance data, market trends, competitor and patient insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.
Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
Drive A/B testing, creative iteration, and rapid experimentation to ensure a continuous learning approach.
Regularly monitor ad performance and provide actionable insights to guide future creative.
Collaborate with content creators, producers, designers, and video editors to produce high-quality work that grows the brand.
Utilise cultural events as source of inspiration to create topical content that builds cult brand awareness.

About you (Who you are)

5+ years of experience as a creative strategist or in similar roles, with in-house experience as a bonus.
Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.
Proactive and driven to continuously optimise and improve creative work.
Proven track record in performance creative, producing successful ads and UGC.
Strong direct-response copywriting skills.
Familiarity with content shoots; being on set, directing talent, collaborating with videographers.

Why join Eucalyptus?

Here’s what makes joining Euc unique:

What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
Be an owner - Equity for everyone means you share in our success.
Work where well-being matters - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.