Performance & Acquisition Manager, Germany

About Euc

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 5,000 to ~40,000 patients in the UK alone, and received selective NICE endorsement to provide service to the NHS
• 5x’d our German patient base in 2025 alone

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About the role (What you’ll be doing)

We are seeking an exceptional Performance & Acquisition Manager to support our growth in Germany. We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing, experience working in creative cycles and a passion for finding creative ways to grab attention across a variety of mediums.

As the Performance & Acquisition Manager, you will:

• Manage and optimise paid media campaigns for Facebook, Google Search (and more, wherever we need to be, we’ll be)
• Measure spend + funnel efficiency against new customer volumes, CAC and competitive metrics
• Answer for attribution methods and measure the true impact of campaigns like hold testing or shifting the media mix
• Maintain an efficient feedback loop of test → measure → learn, and share key insights to develop and find outperforming creatives
• Identify emerging opportunities and size new channels
• Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team.
• Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes.
• Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company

About You (Who We’re Looking For)

Essentials

• 4+ years experience in performance marketing or customer acquisition role for direct-to-consumer brands, bonus points for healthcare
• Data driven decision making skills, bonus points for Finance/ Quant experience or academic backgrounds
• Proven track record of managing and scaling large budgets across different channels
• You have previously set up, worked with or improved attribution modelling
• Proven track record of growing conversion volume within CAC targets across Meta, Google
• Ability to clearly communicate results, key findings, and areas of opportunities backed by data
• Derive key insights from analytics platforms like Google Analytics & Ad Reporting
• You’re familiar with common digital marketing tools (Figma, Google Analytics)
• Good communication and English skills, both written and verbal

Nice to have:

• Previous experience in a start-up / scale-up environment (digital health and/or e-commerce is a plus)

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. Wh